Creating ebooks
Ebooks are the flagship product type in dough. You select a collection of recipes, dough helps you organize them into chapters with intro copy, and the result is a professionally formatted PDF and EPUB cookbook styled with your brand.
Before you start
You need:
- At least 5 recipes in your library with Active status (more is better).
- A collection with the recipes you want to include, in the order you want them. You can also pick recipes individually during the process.
- Your brand kit configured with colors, fonts, and optionally a logo.
Step-by-step: building an ebook
1. Start the ebook builder
Go to Products > New Product > Ebook.
2. Select your recipes
Choose a collection or hand-pick individual recipes from your library. The order of recipes matters — it determines the default order in the ebook.
3. AI chapter organization
dough analyzes your selected recipes and suggests chapter groupings based on:
- Cuisine (for example, grouping all Italian recipes together)
- Meal type (breakfast, dinner, desserts, etc.)
- Dietary theme (a chapter of vegan recipes, a chapter of keto recipes)
- Season (summer grilling, holiday baking)
The suggestion appears as a list of chapter titles with recipes assigned to each. You can:
- Drag recipes between chapters.
- Rename chapters.
- Add or remove chapters.
- Ignore the AI suggestion entirely and organize manually.
4. AI intro and headnote copy
Once chapters are set, dough generates:
- Ebook introduction (100-300 words) — a warm, personal intro to the cookbook.
- Chapter introductions (50-150 words each) — a short intro for each chapter.
- Recipe headnotes (30-80 words each) — a brief lead-in for each recipe.
All generated copy uses a warm, first-person voice without marketing superlatives (no “amazing” or “incredible”). Think of it as a first draft that sounds like you wrote it.
5. Configure details
- Title — the name of your ebook.
- Author bio (optional) — a short bio that appears in the ebook.
- Format — Letter size (8.5 x 11) for a classic cookbook feel, or Trade size (6 x 9) for a more book-like format.
- Template — choose from dough’s template library. Templates use your brand kit colors and fonts automatically.
6. Preview
Click Preview to see a rendered preview of your ebook. Check:
- Are recipes in the right order?
- Do photos look good at the template’s layout size?
- Is the intro copy accurate and in your voice?
- Are nutrition facts displaying correctly (if included)?
7. Generate the final files
Click Generate. dough renders the ebook as both PDF and EPUB. This process takes up to 2 minutes depending on the number of recipes.
When rendering completes, the files are stored on your product record and available for download, preview, and publishing.
Ebook contents
A generated ebook includes:
- Cover page — your product title, primary recipe photo (or a custom cover image), and your logo.
- Table of contents — auto-generated from your chapter structure.
- Ebook introduction — your reviewed intro copy.
- Chapters — each with a chapter intro, followed by recipe pages.
- Recipe pages — each recipe includes its photo, title, headnote, timing, yield, ingredients, instructions, and optionally nutrition facts.
- Author bio page — if you provided a bio.
Generating a lead magnet from an ebook
Once your ebook is ready, you can generate a free lead magnet from it. dough selects the top 3-5 recipes by engagement score, creates a condensed PDF, and sets up a Kit opt-in form and delivery sequence automatically.
See Lead magnets for details.
Tips for great ebooks
- Use high-quality landscape photos. They display better in both letter and trade formats.
- Write your own intros. AI copy is a good starting point, but your personal voice and stories make the ebook special.
- Confirm dietary tags on all included recipes. Tags appear as icons on recipe pages and help readers find what they need.
- Include nutrition facts if your audience cares about them. They add perceived value.
- Choose recipes that go together. A focused theme (like “30-Minute Weeknight Dinners” or “Plant-Based Holiday”) performs better than a random assortment.