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Creating ebooks

Ebooks are the flagship product type in dough. You select a collection of recipes, dough helps you organize them into chapters with intro copy, and the result is a professionally formatted PDF and EPUB cookbook styled with your brand.

Before you start

You need:

  • At least 5 recipes in your library with Active status (more is better).
  • A collection with the recipes you want to include, in the order you want them. You can also pick recipes individually during the process.
  • Your brand kit configured with colors, fonts, and optionally a logo.

Step-by-step: building an ebook

1. Start the ebook builder

Go to Products > New Product > Ebook.

2. Select your recipes

Choose a collection or hand-pick individual recipes from your library. The order of recipes matters — it determines the default order in the ebook.

3. AI chapter organization

dough analyzes your selected recipes and suggests chapter groupings based on:

  • Cuisine (for example, grouping all Italian recipes together)
  • Meal type (breakfast, dinner, desserts, etc.)
  • Dietary theme (a chapter of vegan recipes, a chapter of keto recipes)
  • Season (summer grilling, holiday baking)

The suggestion appears as a list of chapter titles with recipes assigned to each. You can:

  • Drag recipes between chapters.
  • Rename chapters.
  • Add or remove chapters.
  • Ignore the AI suggestion entirely and organize manually.

4. AI intro and headnote copy

Once chapters are set, dough generates:

  • Ebook introduction (100-300 words) — a warm, personal intro to the cookbook.
  • Chapter introductions (50-150 words each) — a short intro for each chapter.
  • Recipe headnotes (30-80 words each) — a brief lead-in for each recipe.

All generated copy uses a warm, first-person voice without marketing superlatives (no “amazing” or “incredible”). Think of it as a first draft that sounds like you wrote it.

5. Configure details

  • Title — the name of your ebook.
  • Author bio (optional) — a short bio that appears in the ebook.
  • Format — Letter size (8.5 x 11) for a classic cookbook feel, or Trade size (6 x 9) for a more book-like format.
  • Template — choose from dough’s template library. Templates use your brand kit colors and fonts automatically.

6. Preview

Click Preview to see a rendered preview of your ebook. Check:

  • Are recipes in the right order?
  • Do photos look good at the template’s layout size?
  • Is the intro copy accurate and in your voice?
  • Are nutrition facts displaying correctly (if included)?

7. Generate the final files

Click Generate. dough renders the ebook as both PDF and EPUB. This process takes up to 2 minutes depending on the number of recipes.

When rendering completes, the files are stored on your product record and available for download, preview, and publishing.

Ebook contents

A generated ebook includes:

  1. Cover page — your product title, primary recipe photo (or a custom cover image), and your logo.
  2. Table of contents — auto-generated from your chapter structure.
  3. Ebook introduction — your reviewed intro copy.
  4. Chapters — each with a chapter intro, followed by recipe pages.
  5. Recipe pages — each recipe includes its photo, title, headnote, timing, yield, ingredients, instructions, and optionally nutrition facts.
  6. Author bio page — if you provided a bio.

Generating a lead magnet from an ebook

Once your ebook is ready, you can generate a free lead magnet from it. dough selects the top 3-5 recipes by engagement score, creates a condensed PDF, and sets up a Kit opt-in form and delivery sequence automatically.

See Lead magnets for details.

Tips for great ebooks

  • Use high-quality landscape photos. They display better in both letter and trade formats.
  • Write your own intros. AI copy is a good starting point, but your personal voice and stories make the ebook special.
  • Confirm dietary tags on all included recipes. Tags appear as icons on recipe pages and help readers find what they need.
  • Include nutrition facts if your audience cares about them. They add perceived value.
  • Choose recipes that go together. A focused theme (like “30-Minute Weeknight Dinners” or “Plant-Based Holiday”) performs better than a random assortment.