Skip to content
dough docs

Save This Recipe

Every recipe card includes a Save This Recipe button. This button is the primary interaction point between your subscribers and dough. When a subscriber clicks it, dough records the engagement, tags the subscriber with dietary preferences, and can trigger follow-up sequences.

What happens when a subscriber clicks

When a subscriber clicks “Save This Recipe” in your email, the following happens within a fraction of a second:

  1. The subscriber is tagged in Kit with the recipe’s confirmed dietary tags (for example, dietary:gluten-free, dietary:vegan) and a recipe-specific tag (recipe:saved:lemon-pasta).
  2. Custom fields are updated — last_recipe_saved is set to the recipe slug and last_recipe_saved_at is set to the current timestamp.
  3. An engagement event is recorded in dough’s analytics as a “save click.”
  4. A follow-up sequence is triggered (if you have one configured) — the subscriber is enrolled in your Save This Recipe sequence.
  5. The subscriber is redirected to the recipe’s source URL (if the recipe was imported from a blog) or to your Kit landing page.

Why Save This Recipe matters

Save clicks are the strongest engagement signal in dough. They feed into:

  • Engagement scores — save clicks are weighted heavily in the score formula.
  • Dietary segmentation — each save tags the subscriber with the recipe’s dietary preferences, building a profile of what they care about over time.
  • Sequence triggers — saves can enroll subscribers into nurture sequences that lead toward product purchases.
  • Revenue attribution — when a subscriber who saved recipes later buys a product, dough attributes the purchase back to the saved recipes.

Configuring the Save This Recipe sequence

The Save This Recipe button works without any sequence configured — it always tags and records engagement. But to get the most out of it, set up a follow-up sequence:

  1. Go to Settings > Automations > Save This Recipe Sequence.
  2. Enable the sequence. dough creates a default 3-email sequence in Kit:
    • Day 0: Delivery email with the saved recipe as a PDF card.
    • Day 3: Two more recipes from the same collection (if available).
    • Day 7: A soft pitch for a related product (if published).
  3. You can customize these emails in Kit. dough creates the drafts; you edit and activate them.